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EDDA IS ALL ABOUT COMBINING ART AND FASHION IN AN UNEXPECTED WAY..


...creating a playful and vivid universe. The founder of the brand, Edda Gimnes, aims to create a sense of wonder with her design by incorporating an element of surprise in every collection. Selected by New York Times as one of 10 “Fresh-Out-of-Fashion-School Designers to Watch”, Edda Gimnes has quickly gained a name for herself in the fashion industry.

HER BOLD STATEMENT PIECES HAVE BEEN WORN BY THE LIKES OF LADY GAGA, GIGI HADID AND CARDI B..


EDDA has been showcased in both museums and art installations, and she is one of the youngest designer to ever have been shown at the Metropolitan Museum of Art in New York. When it comes to creative collaboration, EDDA has combined fashion and innovation through partnerships with Microsoft, Epson, H&M, Max Mara Group and Disney to name a few. EDDA’s visually striking style is a result of pairing eclectic design and bold prints with experimental executions.

THE STYLE

PRESS

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JOSSI CUSHION
£140.00
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NINNI SCRUNCHY
£40.00

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