WHO I AM
SELECTED BY NEW YORK TIMES AS ONE OF 10 - FRESH OUT OF FASHION-SCHOOL DESIGNERS TO WATCH
Selected by New York Times as one of 10 “Fresh-Out-of-Fashion-School Designers to Watch”, Edda Gimnes has quickly gained a name for herself in the fashion industry. Since graduating from London School of Fashion, her bold statement pieces have been worn by the likes of Lady Gaga, Gigi Hadid and Cardi B. EDDA has been showcased in both museums and art installations...
...AND SHE IS ONE OF THE YOUNGEST DESIGNERS TO HAVE EVER BEEN SHOWN AT THE METROPOLITAN MUSEUM OF ART IN NEW YORK.
When it comes to creative collaboration, EDDA has combined fashion and innovation through partnerships with Microsoft, Epson, H&M, Max Mara Group and Disney.
Edda had made a name for herself in Scandinvia and abroad for her surreal scribblea and two-dimensional ready to wear"- Vogue
EDDA’S VISUALLY STRIKING STYLE IS A RESULT OF PAIRING ECLECTIC DESIGN AND BOLD PRINTS..
...with experimental executions.The designer draws by her non-dominant hand to create a fun and vibrant expression, and she is a trailblazer when it comes to finding beauty in imperfection. Many of the pieces manifest from small naïve illustrations, that are enlarged, printed onto canvases and turned into functioning garments or accessories.